Certificate Course in Social Media for Business
Course Objectives
This course aims to equip participants with the knowledge and skills necessary to effectively utilize social media for business purposes. Through theoretical learning and practical exercises, participants will learn how to create and implement successful social media strategies, engage with their target audience, and leverage various social media platforms to achieve business goals such as brand awareness, customer engagement, and lead generation. By the end of the course, participants will have the tools and understanding to navigate the dynamic landscape of social media and maximize its potential for their business.

Learning Outcomes
- Understand the role and importance of social media in the context of business marketing and communication.
- Identify and analyze target audiences to tailor social media strategies effectively.
- Gain proficiency in creating engaging content suitable for various social media platforms.
- Learn how to utilize social media analytics tools to measure and evaluate campaign performance.
- Develop skills in managing social media accounts, including posting schedules, responding to comments, and engaging with followers.
- Understand best practices for leveraging different social media platforms to achieve specific business objectives.
- Create and implement a comprehensive social media strategy for a business, including setting goals, defining target audiences, selecting appropriate platforms, and measuring success.
Credits & Duration of Course
- Total Credits: 20
- Course Duration: 6 months
Faculties
- Dr. Krupesh Thacker
- Guest Lecturers
About course designers
- Dr. Krupesh Thacker: He is a successful brand builder, branding advisor and business icon. He has successfully established the brands such as leading record label company Krup Music, Film Company Krup Production & Krup Films, NGO Give Vacha Foundation, Krup Publishing and Krup Music Therapy & Research Centre. He has also helped 100+ clients to build their personal brand and business entities on social media. Many of them are Bollywood & Dhollywood celebrities, business owners, singers, musicians, authors as well as other artists. He is also a renowned singer-songwriter, music therapist, director, and filmmaker. He is actively involved in the Gujarati and Hindi music and film industries. More than 100 of his songs have been released worldwide. As a lyricist, composer, and singer, he has worked on over 25 music videos. As a producer, he worked on an award-winning feature film and directed many web series. As an author, his acclaimed literary works are published in the best-selling ‘Bhagavad Gita for Life’ book series. As a life coach, he has devised and implemented a variety of ‘Spiritual Awareness and Enlightenment Workshops’. As a changemaker, he oversees more than 50 social and cultural initiatives, including global campaigns to inspire society. He started his medical journey with MBBS and MHA (Masters in Health Administration) and served as a research scientist in USA. He had performed 150+ music therapy sessions and designed numerous music therapy courses. He is also known as the best music therapist of India.